Picture Day

First week back: a portrait on the mottled backdrop, a walk across the courtyard, the library before the bell.

The campaign borrows the rituals of a new school year and lets the clothes play the lead: the cap, the brown jacket, the red tie, the cuffed denim.

Each film is composed for 9:16 and built as a single moment a few seconds long, so the three can run in order as one story or post on their own.