Home Course

Format: Three-film campaign
Category: Golf apparel
Role: Concept, direction and finish

Golf played completely straight in places it was never meant to go: turf on a dockside roof, a living room on the fairway, a vacuum on the green.

A deadpan campaign built around one blue tracksuit. The rooftop film stays in close-up first, trimming the grass, choosing a wooden club, setting the tee, before the wide shot reveals the shipping port below.

The other two keep the same straight face in shorter beats: a furnished room on the fairway, and a groundskeeping job done with a household vacuum. Each opens on its own image in the first second and plays alone in a feed.

The films

Rooftop 20 seconds, sound

Living Room 7 seconds

Groundskeeping 7 seconds, sound

Golfer in a blue tracksuit mid-swing on a patch of turf on a rooftop above a shipping port

Man vacuuming a putting green with a red canister vacuum

The golfer in a blue tracksuit standing beside an armchair on a rug in the middle of a fairway

Close-up of the golfer at grass level, eye to eye with the turf

Start a film

Tell me about the brand and what's coming up.

gillzjacob@gmail.com