Treeline

Format: Three-film campaign
Category: Technical outerwear
Role: Concept, direction and finish

A leaf-camo winter set, worn still and quiet against snow, pine and rock.

The set is shown the way it would be used: walked across an open snowfield, stood in a drift, hung on a cabin balcony in the cold.

Close cuts on the boot, the cuff and the zip carry the detail, and the tall frame keeps the mountains in view. The faces stay still and let the set do the work.

The films

Snowfield 11 seconds, sound

Drift 7 seconds

Balcony 7 seconds

Walking across a snowfield in the leaf-camo set, mountains behind

Man in a leaf-camo set standing knee-deep in snow with mountains behind

Close-up of a face above the camo collar

Start a film

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